Brand Case Study
Publish Date
August 2022
Project Type
Website ReBrand
Company
www.motionpoint.com
Strategy
New Visual Identify
Rebranding MotionPoint: A Case Study in Creative Direction
The Challenge
MotionPoint, a leader in website translation and localization, sought to update its brand identity to reflect its expanded range of translation services. The goal was to create a cohesive and compelling visual identity and brand message that would resonate with a diverse international audience while effectively conveying MotionPoint’s new solution offerings.
The Approach
Leading the Rebrand as Creative Director
As a hands-on Creative Director, I spearheaded the rebranding initiative, working closely with the marketing team and CEO, Chris Weldon, to ensure the new identity aligned with MotionPoint’s evolving vision. Our approach combined market research, competitive analysis, and industry trend exploration to develop a brand strategy that showcased MotionPoint’s commitment to innovation, excellence, and customer-centric solutions.
This process included:
- Modernizing the color palette and visual identity to reflect a more contemporary and global presence.
- Refining marketing materials to deliver a unified and impactful message.
- Ensuring brand consistency across all touchpoints to reinforce MotionPoint’s value proposition.
My Role
Creativity
98%
I spearheaded a comprehensive rebranding effort, working closely with the CEO and Marketing team to develop both the design and copy.
Strategy
85%
I coordinated the message and visual brand identity, SEO, and content to support the new direction.
Development Management
90%
Work closely with our developer on planning and executing the website’s redesign and rebuild.
Collaborating with the CEO for Strategic Alignment
Partnering closely with Chris Weldon was instrumental in shaping the rebrand’s direction. His insights ensured the visual and messaging updates aligned with MotionPoint’s long-term business goals and market positioning. This collaboration enabled us to refine the brand message to highlight MotionPoint’s concierge-level, end-to-end translation services, reinforcing its leadership in the industry.
Developing MotionPoint Stylescapes & Unified Brand Messaging
A meticulous and strategy-driven approach was essential to ensure that every element of the new identity felt cohesive and impactful. By aligning the marketing team’s creative expertise with the CEO’s strategic vision, we developed a refined brand narrative that emphasized MotionPoint’s dedication to quality, innovation, and adaptability.
The resulting sleek and modern visual identity effectively positioned MotionPoint as a forward-thinking company ready to meet the evolving needs of global brands.
The Outcome
The rebrand was met with overwhelmingly positive feedback from stakeholders, clients, and the international market. MotionPoint now has a revamped, future-proof brand identity that effectively communicates its expanded solutions and industry leadership. The unified brand message has strengthened its market presence, paving the way for continued growth and innovation.
This project highlights the power of collaborative creative direction, strategic marketing, and executive leadership in successfully transforming a brand. By aligning vision, design, and messaging, we ensured MotionPoint’s brand evolution matched its ambitions.